3rd year of product management

and business innovation conference
18th of October 2023 in Prague, Czech Republic

Why Attend?….

Product inAgile is the biggest Czecho-Slovak conference specifically focused on modern product management and business innovations, providing room for active discussions of hot product as well as organizational topics.

New Trends in Product Management

Through experienced practitioners from well-known global companies and interesting insights and
product practices from Czech and Slovak companies.

Everyone gets involved

Our emphasis is on interactive workshops and discussions where we immerse ourselves in practice. Ask the experts what you’re interested in.

Make valuable contacts

You will meet people from the Czech-Slovak product community and share your experience with
each other. You will be part of the largest conference on product management in the Czech

Said about us….

Everyone imagines something different. Here’s what people say about the conference:

Zdeněk Macháček
Zdeněk MacháčekAgile coach and consultant
Read More
Most agile conferences focus on SCRUM Masters and the agile methodology as such, but until now there has been a lack of a platform where people can share knowledge and experience in product development. No matter how well an agile team works, if the Product Owner does not have experience in designing a product that will be judged as beneficial from the customer's perspective, the output will not be of real value to the customer. In this conference, we would like to present our experience as well as proven approaches and tools that attendees can use to develop their own products.
Štepán Kouba
Štepán KoubaOpen Banking / Leader česká spořitelna
Read More
Product inAgile is one of the few conferences that connects theory with practice. Not only will you be impressed by the very pleasant and information-dense presentations, but also by the opportunity to try out various approaches and model cases in practical workshops. I highly recommend it to everyone who is actively interested in product management.
Josef Vochozka
Josef VochozkaSr. R&D Project Manager in Thermo Fisher Scientific
Read More
The conference was wonderful, inspiring, the Tea Booth was just top! BUT, what I retrospectively rate as the most beneficial about the 2019 conference: Sharing, at the time rather cautious and relatively shy, the real experience of working effectively in an online team. In a few short months, we have all benefited from these shared experiences! Thanks to sharing, we didn't have to dig through blind alleys because we already knew they were blind. In the uncertainty of a budding pandemic, we were able to focus on other issues. Thumbs up! It is precisely because of its breadth and informality that the conference can answer questions that we don't even know about at the time of the conference, or don't appreciate their importance.




17.10.2023 Accompanying workshop

JoeDX Live with Agile Kata

Joe Justice, Joe Krebs

Supercharge Your Organization with Kata Watts – Building SW&HW Products like Tesla and SpaceX using the Agile Kata

18.10.2023 Conference Product inAgile

8:00 - 9:00 Registration

9:00 - 9:15 Conference Opening

9:15 - 10:00 Keynote Presentation

Tesla and SpaceX speed with #MobAI

Joe Justice

Joe Justice, founder of the Agile program at Tesla, will teach you the one discipline you need to achieve Tesla and SpaceX speed.

10:00 - 10:30 Case Study

How to improve product performance and team effectiveness

Lukáš Míka

How to properly identify your stakeholders and other activities that every product owner should know and do.

10:30 - 11:00 Coffee Break

11:00 - 11:45 Panel discussion

The Changing Role of Product Management: Ideas and Strategies from The Trenches

Joe Justice​, Joe Krebs​, Martin Matuš​

Panel moderators: Rastislav Duriš, Jiří Tůma

11:45 - 13:00 World Café

World Café

The “World Café” method allows groups of participants to share experiences and opinions and to seek answers to questions that are defined in advance. There will be 9 thematic tables, including experienced discussion moderators…

13:00 - 14:00 Lunch

14:00 - 15:15 Workshops

WS1: When Coffee Brings Change: Lean Coffee

Luděk Škaroupka

Lean Coffee is a simple and surprisingly effective format that is still only marginally used in organizations. Come and try it for yourself, learn about its benefits and ask any questions you may have. You will have the opportunity to suggest topics of interest to you for discussion, or topics that were raised at the conference that you would like to discuss in more detail with others.

WS2: Make it clear

Zdeněk Macháček

Today, the agile approach is being discussed in the context of various transformations and changes. Many of these changes fail at the outset. One of the relatively common reasons for this failure is an unclear or inconsistent view of the current situation, priorities, project or company status.

WS3: Navigate your product to your goals: On creating effective product roadmaps

Adam Krbušek

Almost everyone knows what a roadmap is. However, only a few people can actually create a roadmap that would be considered good.

WS4: Three steps to designing for behaviors

Petr Štědrý

This workshop will introduce two tools you definitely don’t want to skip if you plan to influence human behavior.

WS5: Sketching and mapping practically

Bob Marvan, Rostislav Blaha

I’m sure you’ve walked out ofa a meeting believing you’ve reached a consensus, only to sadly discover later that everyone had something else in mind…

15:15 - 15:45 Coffee Break

15:45 –16:10 Case Study

Why nine times out of ten we say NO in Melvil

Tomáš Baránek

At Jan Melvil Publishing, we follow the rule that it is better to choose and publish fewer good books and then sell as many as possible. Effort devoted to one title will reward us three times over…

16:10 –16:55 Closing Keynote

“Don’t Kata Corners”

Joe Krebs

Three out of four agile transformations fail based on a McKinsey study created in conjunction with the Agile Alliance in 2022. The number one reason is ….

16:55 - 17:10 Conference Closing


Grandior Hotel Prague*****, Na Poříčí 1052/42, Praha Florenc
Wednesday 18 October 2023, from 9:00 to 17:10

“Value, not just innovation.”


Edutrea s.r.o.

Jeremenkova 17, 147 00 Praha 4

Česká republika

IČ: 25071505, DIČ: CZ25071505



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