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Step beyond products: how to address customer needs across products, selecting key features and optimal pricing
In a world where customers expect simple and complex solutions, there is no room for isolated approaches in product management. This workshop will show you how to do just that: how to look beyond individual products, select key features, and determine a price point that will resonate with the market and deliver value to customers.
This workshop is designed for product managers who want to be inspired and learn a practical and simple system for prioritizing features and setting the optimal price that will support long-term growth.
Ondřej Kožina
Ondřej is an experienced product manager with more than 17 years of experience in product management and innovation at international level. He specializes in improving customer experience. His greatest achievements include initiating and implementing the coverage of the Prague metro, acting as a business leader in the network sharing project between T-Mobile and O2 and leading the global product team at 2N Telekomunikace. Thanks to his expertise and extensive experience, Ondřej has achieved successful results in product management and innovation.